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Schedule a tour nowWhy Poor Customer Service is Killing Your Business
Posted on: April 21, 2014
As a skin care specialist, you must have good customer service skills and without them, you will lose clients quicker than you gain them. It is important to practice your people skills when it comes to your job and your position in that job. Poor customer service is one thing that will definitely turn a customer away. Your job as an esthetician is to provide people with help and support when they seek it out and if you are not doing so, they will find someone else who will.
Unfulfilled Requests and Identifying Needs
When clients come in to get a massage or skin consultation from you, they expect you to have all of the correct answers and all of the knowledge to give them the help they want. When a client feels like their needs are not met properly, they will deny you business. From a customer’s point of view, you need to be able to help them now and not later. You also need to be able to predict what your customers may need in the future. This will prevent them from having to ask and they will be glad that you went out of your way to do so. If you are not considering your customer’s personal needs, they may end up finding someone else who will account for them.
Why It Is Hurting Your Business
The reason poor customer service is hurting your business is because customers expect you to care about them and help them in their time of need. As a massage therapist, your customers rely on you for pain relief. If you are not able to speak to them and connect with them, they will feel unwanted. Poor customer service means everything and every company needs to strive to avoid it. There are some downside effects to having poor customer relations including:
- Decreased sales
- No referrals
- Loss of clients
- No more repeats
- No more recommendations
Customer service cannot be faked. A customer expects you to provide them with genuine service and if you do, they will stay loyal to you. Do not let your business be taken down because of bad customer service and do whatever you can to start implementing a new system today.
