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Posted on: November 8, 2013

Opening a skin care business provides the opportunity to yield a substantial profit. Due to the fact that skin care products are designed to enhance a person’s appearance, many people are willing to pay good money to keep their skin in tip-top condition. In order to attract customers, an effective marketing strategy must first be developed. Here are some tips on how to promote a new skin care business.

Throw a party

One of the best ways to promote a skin care business is to throw an at-home party. You will be able to allow the potential customers to sample the products. If the products make a great first impression, people will be more than willing to make a few purchases.

Social media

Today, more people than ever log on to social media sites. This presents the perfect opportunity for you to spread the word about your new skin care business. A person that is interested in skin care will want to know more information about your business.

Ask for testimonials

If a person enjoys using your products, ask them to provide a testimonial that can be used for advertising. These testimonials can be used on websites and when presenting the skin care products in person. Good testimonials will definitely intrigue the prospective buyers that are seeking quality skin care products. This will also make your business a lot more credible.

Highlight the purpose of each product

When marketing your skin care business, be sure to highlight the specific purpose for each product. For example, a customer may be looking for a product that is designed to diminish acne scars. If the person sees that you sell a product that is effective at removing acne scars, they will quickly show interest in that particular product.

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