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Posted on: May 22, 2013

When a prospective massage therapist considers opening a business, they should have a detailed business and marketing plan. The ability to identify the market potential, plan for growth and recognize potential issues will allow for successful massage therapy careers for all who take this step seriously. Most businesses fail within five years of opening their doors. A well-established plan can make the difference.

When you own your own business, poor marketing decisions can be costly. A pre-established marketing plan offers therapists alternatives when things do not go accordingly. Clearly established goals will allow the business owner to know how their business is doing at a glance. Are you reaching the patients? Are you obtaining the market percentages needed? Are you turning a profit? Meeting these goals allows you to create new ones for continued growth and expansion later.

Anyone who plans to own their own business needs to know who the competition is before opening the doors. This will provide you with the ability to plan on specializing or altering types of services that are in the area. These plans will also allow therapists to grow and expand as the goals and objectives are met. By keeping on track and understanding business practices ahead of time, prospective massage therapists are encouraging their own success. Without having these plans established early, emergencies and poor marketing will drain resources and profits quickly.

Having the ability to own your own business is the dream of many therapists. The freedom to help people and bring them services that will only improve their lives is a goal many in this profession strive for. Setting up an office and understanding the business practices necessary to make this dream a reality is just as important as providing the services to the people.

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