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Posted on: January 2, 2013

Makeup artists must continually find new clients to make their business a success. It's hard to convince a client to choose you over other artists if you don't have compelling evidence of your skills. A portfolio is the best marketing tool for sharing your talents and training with clients. It should contain visual representations of your work. A resume listing experience and education may be sufficient for work that doesn't require creativity, but clients will need to see your abilities on a real face to determine if you are worth hiring.

Building a Portfolio

A good portfolio will include at least one clear example of every service you offer. If you can handle multiple makeup styles, make sure you have photos demonstrating the different options available to potential clients. New makeup artists can start by practicing on friends and family members. Take before and after shots to demonstrate the impact of skillful application.

Working for local photographers can help you get professional experience to add to the portfolio. Requesting a copy of a closeup shot is an easy way to add high quality photos to your collection. If you don't have access to a good camera for taking your own pictures, this is the easiest and least expensive way to gather photos for the portfolio. Clients will need to see clear, well-lit shots that are flattering to the model. Putting grainy or dark photos in your portfolio will only hurt your chances of getting hired.

Making It Available

Building an online version of your portfolio is the easiest way to share it with prospective clients. Visitors can admire your work without scheduling an appointment to see your photos in person. A digital camera makes it easy to upload photos of each project so you can keep everyone updated as your skills and styles evolve.

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