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Posted on: December 26, 2014

Networking helps you to grow your practice. Some of the best advice a massage therapist can use when going into business is to take their marketing and networking efforts seriously. Networking means the art and science of starting, sustaining and cultivating business relationships. Massage therapists do not usually work with traditional health insurance plans, so clients look at the out-of-pocket expenses.

Why Will They Invest?

A large part of client investments will come from the relationship clients have with the business owner. People work with individuals they like and trust. The concept becomes transferable: When potential clients know you through a mutual acquaintance, they have a higher likelihood of booking an appointment through you, rather than unknown sources.

Networking a Two-Way Street

While you want to form relationships with people who can assist your practice, you might encounter individuals whom you can help. For example, you might meet a nutritionist who helps overweight children. You trust and respect them on a professional level, so when one of your clients mentions they want to help their child with their weight, you mention the nutritionist. How does this help you?

• The clients appreciates your assistance


• You reinforce your relationship with the nutritionist


• Your client is grateful for the referral business

If the opportunity arises, you will likely receive a returned favor. When you cultivate enough relationships such as this, you will receive tons of referrals. In massage therapy, you want to make your brand familiar. You can do this with social media marketing. In recent years, this has been one of the massage therapy trends because of the convenience. A massage therapist who has set up a Facebook page can provide unique and interesting content to bring more clients into their practice. Networking gets people to talking about you and your business, which is a smart business move.

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