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Schedule a tour nowLearn the Best Hours to Open Your Business
Posted on: October 23, 2014
It's no secret that longer business hours mean higher costs. For many small business owners, deciding the best times to keep their doors open can make or break a business for the year. Better business hours lead to higher customer satisfaction and higher customer retention rates. While it may be difficult to figure out the best time to stay open in the beginning months of a business, over time it will become much more evident when customers are calling and when your services are in demand.
Massage Therapy Business Hours
For many massage therapy businesses, the best time to operate may not be during the work week. Traditional workers may want a massage during their off-time on the weekends, on holidays, or during the evenings when they get home from work, so opening the doors to your business while everyone else is at work may lead to low profits. Consider opening later and staying open through the evening and on holidays when people are more likely to request a massage therapist to come to their home.
Keep Customer Logs
good way to determine the best opening hours for your small business are to begin keeping customer logs for when people call, when customers are arriving at your storefront for an in-person massage, and when service is being provided outside of the business in the form of house-calls. Aggregating this data over the course of 6 months will help you see your high and low seasons, best operational times during the day, and what kinds of customers are requesting your services. While it may start slow, this data will help you better target your customer base by providing better customer service to your customer needs.
