How To Make New Customers Into Steady Clients
Posted on: August 7, 2020
One of the best things that you can do to run a successful spa business is to keep your customers coming back. Studies have shown that you are 60 to 70 percent more likely to sell to existing clients. There are a number of things that you can do to keep your customers coming back to your business.
Personalize the Customer Experience
Returning customers want a personalized experience. In order for you to create a personalized experience, you have to get to know your customers. Find out what they like. You should know about their health concerns and their service preferences. Additionally, you should take note of the things that they tell you about their personal lives. This will allow you to build a relationship with them.
Stay in Touch
Staying in touch with your clients will keep them coming back to your day spa. You should thank them for getting one of your spa treatments. You should also send them a message to let them know that you are thinking about them. Furthermore, if you have a great deal on massage therapy or any other spa service, then you should let them know.
There are several ways that you can communicate. You can send them a text message, email or a courtesy call.
Listen And Respond
A client may have a bad experience at your spa, but that does not mean that they will not come back again. If you respond to the complaint within a timely manner, then this helps build trust. It shows the client that you care about their experience.
Have a Rewards Program
Returning customers should be rewarded. You can reward them by allowing them to pay for a monthly membership and get discounts on services.