Don't Forget The Return Client
Posted on: December 3, 2014
Massage therapy is one of the fastest growing new fields in the homeopathic healthcare genre. New consumers continue to seek out the many benefits of surface and deep tissue massage. Along with catering to new business opportunities, massage therapists must also remember to ensure high levels of satisfaction in their existing clientele. Managing customer relationships is an important part of any business, and massage therapists can increase their overall success by learning a few basic techniques to keep their patients happy and healthy.
Schedule Regular Appointments
Patients often choose to get their first massage after a stressful experience or medical condition. Even skeptics are quickly convinced of the amazing healing properties of therapeutic massage. Therapists can encourage return visits by setting up a standing weekly, bi-weekly, or monthly appointment for their regular customers. This may require some advance planning and continued flexibility on behalf of the therapist, but will ensure continued success.
Inquire About Progress
Conducting a massage client evaluation each visit will create an ongoing relationship between patient and therapist. This process can be a formal survey or questionnaire or an informal conversation during the massage. Either way, the professional massage therapist should perform some research about the overall well being of their client and inquire about any changes since the last visit. Some people do not realize that even minor life changes can affect their mind and body in many different ways. A new job or relationship can create stress, and even positive stressors impact muscles throughout the body. Other factors, such as changes in eating or sleeping habits, will also play a part in the need for an expert massage. Getting to know clients on this level helps the massage therapist set up an effective treatment plan and ensures that regular customers return.