Posted on: January 21, 2016
These days, the aspiring massage therapist is constantly looking for ways to expand their current sphere of influence. If this is your goal, it's important to know that finding and marketing yourself to corporate clients is a wonderful way to realize the goal. Here are several strategies you can use to accomplish this objective:
1. Digital Marketing.
A massage therapist who is serious about reaching corporate clients must put digital marketing at the top of the priority list. These days, ecommerce is commonplace and people are shopping online for goods and services regularly. Take advantage of this reality by developing a strong online presence. Typically, the best way to advertise your massage services online is by hiring a team of talented digital developers to do the work on your behalf.
2. Expand Your Skill Set.
One of the best ways to catch the attention of corporate clients is to demonstrate your ability to provide them with a wide range of health and beauty services. Thus it's almost always a good idea to expand your skill set to include things like manicure and pedicure services. This will give members of the corporate world a greater incentive to use your services.
3. Offer On Site Massages.
In addition to offering manicure and pedicure services, you can market yourself to the corporate world by offering on site massages. This strategy is excellent because it makes it convenient for professionals to obtain your services without leaving the office. Be sure to advertise the fact that you offer on site massages with your business cards, website, and other marketing material.
Summing It All Up
If you run a massage business and are serious about ensuring that it remains in a state of perpetual growth and expansion, it's important to access and utilize business-building strategies that will engender the result you're seeking to attain. By using the business-building strategies outlined in this quick reference guide, you will likely have success in your endeavors towards obtaining more clients from the corporate sphere.