Back to Blog

Posted on: December 31, 2012

Whether you are a nail technician or a massage therapist, building a steady clientele is essential for the success of your business. If you want to maximize your exposure and gain more clients, here are some strategies to employ.

Circulate your business cards where appropriate. Hand a few cards out to your departing clients and invite them to pass them on to friends. If you hair stylist does not employ anyone in your chosen area of expertise, ask if you can leave a stack behind for his or her customers.

Give group discounts. If you are a nail technician, this will encourage groups to book you for weddings, graduations, and proms. Massage therapists will be able to book conferences in the health field, wedding parties, and other gatherings. This will introduce you to a group of people at once, which can net you more regular customers.

Offer package deals. Customers who return to you again and again for services deserve a discount. Offering a package deal will not only reward loyal customers, but assure you future business as well.

If you find yourself struggling to book clients, these strategies will help you grow your business. Branching out and rewarding your regular clients are both essential to achieving a thriving appointment schedule.

---

Read more posts like this