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Posted on: October 4, 2013

Completing training and obtaining licensure as a massage therapist is just the first step in an ongoing quest for business and professional success. Below is a basic guide to help you navigate the long road that lies ahead:

Plot your path

Prepare a written business plan that to address all the following operational aspects:

• Location

Do you want to open your own office or work out of existing professional practice(s)? In either case, identify preferred physical location(s), associated overhead, and probable clientele demographics.

• Marketing

Besides the local Yellow Pages, newspapers, print flyers, and mass mailings, do not forget Cyberspace. The fee of a reputable web designer with local SEO expertise is well worthwhile.

• Financial

List all essential items and their actual or estimated cost, including:

o Advertising
o Rent
o Oil/lotion
o Linens
o Business cards
o Candles
o Music CDs
o Telephone/Internet

• Goals

Identify precisely where you want to be in six months, one year, three years, and five years. Do you see yourself as a Swedish massage specialist who employs five other therapists? Be specific.

General guidelines

* Clients come first

Actively listening to and reading the non-verbal cues of clients helps identify any unmet need(s) and ensures many return visits by satisfied customers.

* Diversify

Your best bet is to offer a broad range of services in the beginning and then gradually branch into high-demand or preferred specialty(ies).

* Calculate rates carefully

Stay within the range of prevailing rates in your locale to avoid pricing yourself out of the market or underselling your professional services.

* Burn a bunch of midnight oil

As massage therapy is an ever-evolving field, it is critical to stay abreast of all the latest trends and developments. Time and money invested in continuing education repay rich rewards by enhancing professional skills and competency that facilitate business success.

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