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Posted on: November 23, 2012

Massage therapy is a growing and thriving industry. As people look for more natural and holistic methods of treatment, relaxation and stress relief, the business of massage gets bigger. If you're just getting started as a massage therapist, there are many ways you can build and promote your business. Use these five tips to get started as you work toward a successful career in massage.

• Contact Those in Your Circle.

Word-of-mouth is still one of the best forms of advertising possible. As soon as you know you'll be ready to start your massage therapy business, tell your family, friends and acquaintances.

• Offer Value.

Offer the people in your circle special discounts for repeat appointments or for referring new clients. Use these offers as "thank you's" and to build a loyal, repeat clientele. As you gain more client, diversify the services you offer them. Not everyone can take advantage of a one-hour massage; by offering multiple service choices, you can reach a greater number of clients.

• Promote and Grow with Marketing.

Hand out fliers, setup a website with a business blog, and promote your new business on Facebook and Twitter. Getting the word out can help you expand and grow your business.

• Bring the Spa to the Client.

Many massage therapists find success with mobile businesses. Whether you have a business location or not, adding a mobile service to business or private clients can greatly expand your practice.

As you leave your massage therapy program behind, continue to learn so you can stay on the cutting edge of your industry. There are many business and career options ahead of you and, though it's exciting to have so many options, it's important to choose the right one for you. Once you do, building a business or career you're excited about will be a goal that's easier to achieve.

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