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Schedule a tour now4 Key Components of a Thriving Massage Practice
Posted on: April 15, 2013
When it comes to building a thriving massage practice, there are many components that contribute to its success. Understanding them and their importance will allow for a growing clientele, and more freedom to expand.The key components are a good location, friendly receptionist/staff, cleanliness and good listening skills.
When people go for a massage, they want to relax. If they have to go to an area that is not very nice, they will be even more stressed than necessary. This is bad for business and may encourage less desirable clientele. Of course, this can be resolved if there is an availability for house calls.
People pay good money for a good service, but part of that service is the staff. Just as a doctor's office needs to have a friendly and presentable receptionist, so should a massage practice.
No business should be dirty. This cannot be stressed enough for one where people are going to be removing their clothes. Without cleanliness, there is little chance that a business will thrive. The employees will have bad things to say about it and the former customers will as well. In the service industry, this is one aspect that cannot be overlooked, regardless of how busy someone is.
The worst masseuses do more talking than listening. One customer once remarked that he had been getting a massage after a long flight that had left him tense, and he just wanted some peace and quiet before a big meeting. The masseuse asked him about his last name to which he said it was Italian. She then went on about her Italian son-in-law for the better part of the session.
By incorporating these keys, the door to a successful business will be wide open.
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